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NBCUniversal wordmap in a chunky font with small pointy serifs.

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To celebrate the launch of the new DreamWorks channels in Australia and Spain, we worked with NBC Universal to create a fun and eye catching awareness campaign to bring attention to their key shows and recently launched streaming service, Universal+.  

The campaign needed to stand out from their main competitors, Disney, Nickelodeon and Cartoon Network and align with the DreamWorks channel branding. The DreamWorks brand often focuses on the sky with a dream-like feel, so it was important that we reflected this in the final design.

We were required to create a design toolkit that included motion graphic elements to feature on the channels themselves as well as animated advertising screen templates to be shown all around Spain and Australia. We also needed to create animated and print templates for NBCU and third party studios to use in the creation of their own content of further ads and social media content.

We knew that this campaign would be shown on screens in everyday places such as shopping centres and train stations so we were hoping to create an illusion that a window to another world had just opened in this mundane places and the viewer had a chance to peek inside before it closed again or was replaced with a window to a different world. 

The campaign launched at the end of 2021 and world windows began appearing all over Australia and Spain. We were very pleased with the final design, as were NBCU and Dreamworks. It was a privilege to work with such creative and passionate clients throughout this project and in bringing such beloved worlds and characters to life with this campaign.

The World Windows logo from our channel launch campaign in Spain and Australia.

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The character lineup for the World Windows campaign launch.

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Early concepts for the world windows campaign.

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Inital frame design of the DreamWorks TV channel launch campaign.

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Initial designs for the world windows campaign.

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Layout designs for the world windows campaign.

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Billboard design from the World Windows DreamWorks and Foxtel campaign.

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Flexible layout design for the world windows campaign.

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Cloud and sky variants for the World Windows campaign background.

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A mock up of our design on the side of a London bus.

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Our channel launch campaign for World Windows on a billboard in Australia.

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Our DreamWorks channel campaign launch for World Windows at the Atocha station in Barcelona.

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Our core concept behind the World Windows campaign.

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Toothless and Hiccup from DreamWorks How to Train your Dragon series fly through a neon window frame that's set in the clouds against a night sky.

DreamWorks TV - Channel Launch Campaign - Australia & Spain

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